Where Are The Indian Oranges, Apples?
July 26th, 2009|
Washington Apples only Rs 150, Australian Apples only Rs 135, or NZ apples only Rs 130. And, oranges too… I have lost count of the varieties of them that are available. Indian varieties are hardly seen… or are they placed such that it is well beyond ones line of sight? I suspect the latter though. In the globalised world while we are integrating into the global market, we have also had to sacrifice the use of some of our taste buds or we have to get used to blander tastes… Globalisation has not meant being exposed to more of Mexican or Thai tastes… but has meant getting neck deep in, what I call and will always call, the tasteless, odourless and colourless food. While I have always staunchly stood by the market forces, I never thought that it would lead to my fellow countrymen falling more for the less tasty food. Walk into a supermarket or a hypermarket and you have only these exotic varieties of fruits staring at you. Everytime I end up asking those at the counters about the plain (and much more tasty) Indian apples. I, many a times, end up with “the season is over sir.” Just to satiate one’s desire to be seen as being ‘in’ one can buy them. But, no matter the price, there’s no dearth of people wanting to buy them. It is also a status symbol to be seen as eating the exotic imported less tasty fruits. Perhaps that’s what the liberalisation imports meant to do. It’s an attack on our taste buds and a colonisation too of our taste buds. And, replacing the finer sense of tastes with less complicated tastes. Put simply, bland food. The imported fruits that many a times dominate the shelves, draw one to them with their good looks but… they flatter to deceive. Once you taste them… it’s difficult to buy them again. It’s not value for money. But, it’s a price well paid while trying to satiate one’s ego and desire to look westernised. |





