(This article discusses-What do we mean by action? How best am I to act? What makes me act and what are the personality layers that express themselves in action? If I know the mechanism of action, I may probably be able to understand the technique and the art of adjusting my personality in such a way that my action falls under the highest type of activity, one that brings about achievement for me as well as for my community-editor). Read the rest of this entry »

‘Brand in a Star’ is something unheard of in the past or in marketing terminology. Marketing text book defines brand as “a name, term, symbol, design or a combination of them, which is intended to identify the goods and services of one seller and to differentiate them from those of competitors.”
A brand emerges from an organized industry, promoting names like Lux, Xerox, Titan etc. Read the rest of this entry »

November 23rd is celebrated as the “birthday” of Sri Sathya Sai Baba. Sathya Sai Baba (also referred to as “Swami”) and the Seva organization that he guides has become a global phenomenon, guiding individuals to understand themselves by strengthening the human values of Sathya (Truth), Dharma (Righteousness), Shanti (Peace), Prema (Love), and Ahimsa (Non-violence). Read the rest of this entry »