Buoyed by the success in Pakistan and Bangladesh, Tata Tea plans to enter Russia through a joint venture with a local company. Tetley, a part of Tata Tea, would be the vehicle for the Russian foray. According to Vijay Singh, director-developing markets, The Tetley Group, test marketing has started in Russia, which is one of the largest tea markets in the world consuming approximately 1,40,000 tonne per annum. Read the rest of this entry »